100 to Zero Project
Transforming road safety education through social media, in 100 seconds or less.
Road safety information in 100 seconds or less.
The 100 to Zero Project is about saving Australian lives on the road.
Road Safety is one of Australia’s biggest killers. Traditional road safety messaging is missing many Australians, we’re changing that.
We harness the reach of online social media video to share educational and engaging videos about road safety that explains a road safety topic in 100 seconds or less.
The 100 to Zero project is supported by the National Road Safety Strategy’s National Road Safety Action Grants Program.
Watch Videos
Explore road safety topics in 100 seconds.
Hands off your Phone
A quick tip for losing your licence? Keep your hands off your mobile phone.
Unusual Road Safety Laws
What can we learn from countries with safer roads?
Intersection Design Guide
What we can learn about intersection safety from this Melbourne Example
Yellow means…?
Red means STOP, Green means GO, what does the yellow light really mean?
More coming soon!
Stay tuned and subscribe with the social links below
Learn more about
digital storytelling
Interested to learn how to better use social media to educate and inspire on topics that matter?
Watch our webinar on video story telling, and join our Community of Practice to share ideas on educating for better road saferty.
Watch our Webinar
Video Storytelling for Better, Safer Streets.
Join an upcoming workshop in 2025
Through the 100 to Zero Project we’re directly sharing our experience in communication and digital storytelling with members of the road safety and wider community, to understand how they can use video storytelling on this issue.
In 2025 we have a number of exciting virtual and in-person workshops. Learn from social media experts on leveraging the power of digital communication.
Explore Resources
Quick guides for designing for better road safety. Fact sheets and project examples to share with your team. Explore topics below.
Safer Streets
Principles of great streets, and how to create streets as places. Read more
Share the Streets
Who are streets for? See how shared streets have created safer zones for pedestrians and fostered good conditions for local buinesses. Read more.
Safer Speeds
Could reducing speeds to 30 km/h could be the key to safer streets for everyone? Read more.
Traditional road safety messaging is missing many Australians,
we’re changing that.
Around 1,200 people die each year on Australian roads.
National Road Safety Strategy
2021–30
Almost 40,000 people are hospitalised each year from road accidents.
National Road Safety Strategy
2021–30
Less than 8% of ABC News viewers are under 40.
Australian Financial Review, 2023
There are 8.5 Million TikTok users in Australia (30% of the population).
Nine News, 2023
Meet the Team
The 100 to Zero Project is supported by National Road Safety Action Grants Program and brought to you by two self confessed urban nerds
Dr Julian O’Shea
Julian is a transport researcher, engineer and award-winning educational content creator.
Lucinda Hartley
Lucinda is an award-winning urban designer, technology founder, and leading expert in the future of work and future of living.